We purchase around 12% of the world’s black tea supply. Much of this is for Lipton, the world’s leading tea brand. In 2007 we committed to source all of our Lipton and PG Tips tea bags from Rainforest Alliance CertifiedTM farms by 2015. By the end of 2009, about 80% of Lipton Yellow Label and PG Tips tea bags sold in Western Europe were sourced from Rainforest Alliance CertifiedTM farms.
We also launched Rainforest Alliance CertifiedTM tea in the US, Japan and Australia. Globally, around 15% of our tea now comes from certified farms, representing good progress towards our 2015 goal. By the end of 2009, 69 tea factories and estates had been certified and in Kenya alone, around 38,000 smallholder farms have achieved certification. In Kenya too, schools, colleges and hospitals have been built in the vicinity of tea plantations, and around 500,000 trees were planted to help curb deforestation.